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Loveholidays has launched ‘Is All Around’, a new out-of-home campaign created with ARK Agency, now live across London and Liverpool. The work places Loveholidays messaging alongside existing billboards, playfully reinterpreting them as potential holiday moments.

The idea is simple but effective. By pairing its messaging with ads already in the wild, the campaign transforms familiar scenes into something more escapist. A car ad becomes a mountain road trip. A tech campaign becomes a reason to switch off. Each execution works as a two-part visual, half existing ad, half Loveholidays overlay creating something new from what’s already there.

To make this work at scale, the campaign uses AI to identify and respond to placements in real time, allowing creative to adapt depending on its surroundings. Developed in collaboration with Common People and Future Creative Studio, the approach allows for a faster, more flexible rollout than traditional OOH production.

The result is a campaign that feels reactive and context-aware, turning everyday media placements into something a little more unexpected.

Credits
Client: Loveholidays
Agency: ARK Agency
Production: Common People Studio
Creative Technology: Future Creative Studio