Common People Studio are delighted to announce the signing of Netherlands-based director Arjen Schotel for representation in the UK and US.
Arjen began his career in the fast-paced world of editing, crafting international promo campaigns for Discovery Channel and MTV. It was here that he developed his instinct for rhythm, tension and emotional precision — mastering the art of the perfect cut under the demands of broadcast deadlines. With a background in Film Studies and an innate passion for storytelling, his progression into directing was a natural evolution.
Smart Car
Smart DC
Starting out in music videos and experimental filmmaking, Arjen steadily expanded into commercial and branded content, building a body of work defined by striking visual language and cinematic scale. He has since collaborated with global brands including LOTUS, DUCATI, MITSUBISHI, SMART, ASML, UEFA, HEINEKEN, AEGON, KEUNE and SAP.
In recent years, Arjen has become particularly recognised for his high-end automotive work, alongside fashion films, sports storytelling and narrative-driven campaigns. His films are often described as bold, rich and larger-than-life, yet grounded in an intimacy that captures the human pulse beneath the surface. It is this balance — between elevated aesthetic and authentic emotion — that sets his work apart.
Euronics
UEFA
Every element of Arjen’s filmmaking is meticulously considered. From casting and location to styling and sound design, he is deeply involved in the creative process, championing a vision-led approach and fostering a positive, collaborative energy on set.
Common People Studio were drawn to Arjen’s exceptional craft, dynamic energy and distinctive visual identity. His ability to find beauty in every frame, while maintaining a strong narrative core, makes him an exciting addition to the roster.
Arjen’s work carries a distinctly international spirit — visually refined, emotionally resonant and always striving to portray humanity at its most powerful and authentic.
