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Kevin Hudson, the dynamic director behind This Is Not a Drill for CALM (Campaign Against Living Miserably), has officially joined the roster at Common People Films. The campaign, produced by Common People in collaboration with The British Arrows and T&Pm, tackles the challenges of mental health conversations among Gen Z by fusing drill music, comedy, and life-saving advice.
  
Directed by Hudson, the films have earned widespread acclaim for their impactful messaging and inventive comedic approach. Building on this success, Common People Films is proud to welcome him to their UK roster. His unique creative vision and bold cinematic style bring challenging conversations to life in fresh, relatable ways that really resonate with modern audiences.

Kevin has carved a niche in the UK’s creative scene, earning many awards for his groundbreaking Music Promos before expanding his expertise and dynamic creative vision into film and commercial projects.  

His journey began by crafting music videos for friends during the early days of YouTube. Over the years, his creative prowess has earned him significant acclaim, including a MOBO Award for Best Video in 2020 for NSG’s Lupita and directing the massively popular Dumpling Remix  by Stylo G, Sean Paul, and Spice, which has garnered over 80 million views. His commercial work includes campaigns for Old Spice, CALM, and Mallet x Reebok.

Reflecting on his collaboration with Common People Films, Kevin states  

“Being part of a creative family that shares a passion for film and creativity truly excites me. I’m thrilled to be able to continue telling thought-provoking stories that challenge perspectives, alongside comedic projects that spread joy with the Common People team.”